"Tell Sid" was the ad slogan for British Gas shares, not "Tell Rupert" or "Tell his Lordship".

BBC: Class calculator: A US view of the class system

The German chemical giant BASF is working on a toothpaste that will not only resist tooth decay--the familiar ad slogan--but reverse it by rebuilding tooth enamel.

FORBES: Tiny Miracles

The ad closes with a full screen of the slogan "Thanksforgiving" and posts the Web address www.nationalservice.org.

CNN: White House releases Thanksgiving public service ad