Anthony Rushton: Right now, Telemetry aside, brands must rely on vendor side analytics or traditional ad server statistics.

FORBES: Connect

"It creates a level of comfortability for advertisers, " said Paul Gelb, head of strategy for ad server MoPub Inc.

WSJ: Online Ads Can Now Follow You Home

On the Mocean Mobile side (our ad server license business), we have some of the largest mobile ad sellers in the industry using the platform.

FORBES: Mojiva's CEO Gives Tablets Their Day In The Sun

The episode spotlights the controversial subject of online profiling, whereby Internet ad server companies, such as DoubleClick and Engage, track Web surfers in order to strategically target banner ads and site content, as well as to help sites keep a running count of visitors.

CNN: U.S. antidrug site dealing cookies

Benioff even told customers to beware of false clouds, making a clear reference to Oracle and its Exadata server. (Read Online Ad Market: Google Firmly In Charge, Facebook Gaining Share).

FORBES: Salesforce CEO Marc Benioff: We've Moved Past The Cloud

We scanned it, loaded it onto the server, and began to build the ad.

NPR: Excerpt: 'Then We Came to the End'