To predict reactions of a broader public, 31 subjects interested in quitting smoking were recruited for a focus group to evaluate samples from three antismoking ad campaigns: A (a humorous effort that empathized about the difficulty of the task), B (more serious but also empathetic), and C (lighthearted).

WSJ: Smart Blankets, Brain Waves About Ads and College Paperwork | Week in Ideas

The preserved timber means that tree ring samples will provide dendrochronological dating for Roman London, expected to be earlier than the current dating of AD 47.

BBC: 'Entire streets' of Roman London uncovered in the City