Last year's ad's featured lots of people engaged in various activities in the same ad.
In last year's ad there's a photo of her as a youthful high school cheerleader.
Makes sense--if you don't have to say who's sponsoring an ad, it's easier for an ad to be negative.
Another media buyer said ABC's GMA stole some ad dollars from "Today" during this year's just-completed "upfront" ad-sales process because GMA's ratings are up significantly this year and its ad rates are less expensive than the "Today" show.
Rice was Pernetti's first major hire after getting the AD's job.
Rice was Pernetti's first major hire in 2010 after getting the AD's job a year before.
On these counts the advert works, and for all these reasons it's easily Ad Breakdown's favourite commercial of the year.
Last year, the industry's average for ad pages was down 4%, while Meredith's magazine ad pages were down 10%, he said.
"It's not about what's shown in the ad, it's about the audience for the ad, " said April Jordin, a Coke spokeswoman, adding that Coke will also keep showing families in its ads.
The ad comes just a day after McCain's campaign launched a TV ad attacking Obama's readiness to lead in an international crisis.
His last name is never mentioned, nor does it need to be for the ad's target demographic.
Representatives fumed over the portrayal of the ad's spokesman, Robert Jarvik, an M.
Many sites fork over commissions of 30% to 70% of an ad's price to the agencies that place the spots.
The ad's second page uses an archival engraving of a pointing hand to draw attention to the pesticide name, "Finish, " in purple letters.
AD's side, its 76-year-old candidate, Luis Alfaro Ucero, boss of the party, might find it difficult to swallow his pride and step aside.
Merrill (nyse: MER - news - people) comes clean in the ad's (very) fine print, alerting readers that the clients are fictitious.
Lazio spokesman Dan McLagan said Friday that the ad's initial airing was paid for by the Lazio campaign, but subsequent airings were paid for with Republican Party money.
CNN: Clinton hits Lazio over campaign reform in New York debate
Mr. LONG: Well, you know, that's an interesting ad because it's done there by Kurt Dillard who is a state senator from DuPage County which is the biggest Republican county in the state, really, and he used to be DuPage County Republican chairman.
The statistics cited in Romney's ad come from a recent Associated Press examination of Huckabee's record of commutations and pardons.
Analysts said MySpace's ad-matching platform is an industry first, but it's too early to say how successful it will be.
After last month's Lebanese elections in which Hizbullah lost to Sa'ad Hariri's March 14 movement, the administration went a step further.
In the three months that followed last year's ad--one of which featured a computerized heart jumping out a woman's body and holding up a sign that says "I Quit"--CareerBuilder says that it saw a 68% increase in job applications and a 10% increase in online traffic.
Ms. CELIA WEXLER (Common Cause lobbyist): A political ad that's on WashingtonPost.com is going to be treated differently than a political ad that runs in the Washington Post.
Also Friday, McCain's team fired off an ad about Obama's relationship with Jim Johnson, the former Fannie Mae chairman who resigned as head of the Democrat's vice presidential vetting team after allegations that he had received preferential terms on a mortgage from Countrywide Financial.
After the presentations, the TV networks step up their ad-sales negotiations, trying to win commitments for the bulk of the new TV season's ad time.
Ms. FINN: It won't only be a voter's ad, but it will be voters deciding on which ones they think best represent the governor's message and will best connect with other voters.
It's a stretch to gamble half the year's ad budget on a product that generates no revenue, while both IBM and Hewlett-Packard, Sun's biggest competitors, will each spend more than five times that amount to support products that do make money.
Some of Google's marquee names on the business side have been given new chores to keep them happy: Sheryl Sandberg, who developed Google's ad business, now also helps run its charitable foundation, while whiz salesman Omid Kordestani is heading Google's international expansion.
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