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Why not make them apparent instead of burying the product under ad agency production values?
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All told, the brewer has had 400 people at its ad agencies and production companies working on and off for six months on what to broadcast during those five precious minutes.
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The Ram ad mainly had better production values, after the company commissioned 10 photographers to grab fantastic photos from fields and barns and rangeland and roadsides across the United States.
FORBES: Chrysler, Farm Site Join Ranks Around Super Bowl 'Farmer' Ad
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Paul Orefice, a partner and creative director at The Watsons LLC, a New York-based ad agency, says he recently told a candidate for a production-manager position that if hired, he'd be working among an all-gay staff.
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Magazines like In Style and Us Weekly are fattening up with celebrity stock shots, and ad agencies, which once viewed stock as a creative armpit, are using high-quality canned images to lower production budgets.
FORBES: Image Enhancement