In the search market, on-line content management, browser technology and internet ad placement the game has fully gone to competitor Google.
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Cable companies such as Comcast are courting campaign dollars by promising even more precisely aimed ad placement than is possible on local TV.
Right on the heels of the Super Bowl ad placement, Mercedes-Benz will show this spot to kick off the broadcast of the Academy Awards.
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On Tuesday, Microsoft announced that it has reorganized the company's various advertising businesses--from PCs to mobile and game ads, along with ad placement software tools--under one roof.
Google has moved from a search engine to a powerhouse ad placement company and is pushing the edges of growth in mobile computing as well as several other markets.
The reason is simple: if an advertiser knows how many units and how much revenue a given ad placement will bring, they can determine exactly the maximum amount that placement should cost for an appropriate return on investment.
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Because the online fashion show featured supermodels and the company paid for an expensive ad placement during the Super Bowl game, Victoria's Secret "had to expect a significant amount of traffic, " said Melissa Bain, an analyst at The Yankee Group in Boston.
Efficient claims its ad-placement algorithms get 20%-to-50% better results than companies do on their own.
The ads are selected to match the subject matter of the e-mail, with Google's ad-placement software picking up on certain key words.
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Through ad sales, product placement, merchandise sales and licensing the content for broadcast on television and other channels, the cost can be earned back in a matter of weeks, Tudou said.
Understanding how a user interacts with an app will determine the best placement for an ad.
It is not a paid ad, sponsorship, or product placement.
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Where digital, onscreen product placement and brand advertising will most benefit ad buyers and sellers is in the international markets.
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Some of the most popular video producers who upload to the YouTube site have complained about small paychecks from shared ad revenue and started experimenting with their own product placement models.
Media placement for brands is increasingly ingenious and even in the most unlikely locations we may now see an ad for some product or other.
Product placement can be done after filming and content owners will be able to sell placement in every market, probably to different clients, for a potentially more lucrative overall take of ad sales.
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