The proposals grant rights holders the ability to demand that judges order ad networks and financial institutions to refrain from doing business with sites right holders say are infringing.
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Indeed, First Virtual, an Internet commerce firm, has developed an advertisement that can act as a tiny shopfront (imagine a Nike ad that would let you order a pair of shoes from within the banner), merging advertising and direct commerce.
However, AOL has started to take a few initiatives in order to create more ad monetization opportunities for itself.
In order to generate that ad revenue, they need to ensure a steady flow of traffic - so cutting back requires some careful consideration.
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The reality is many large companies manage huge lexicons of keyword phrases in order to optimise their ad spend across search, and Google content partnerships.
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In order to accurately calculate "ad-conversion" rates (ad-speak for landing customers), retailers are increasingly relying on companies that use "cookie"-based marketing programs to track the routes consumers take to an eventual purchase.
The department store placed a large order and launched a major ad campaign that shot the Italian designer's look into households across the U.S. Armani's increased visibility ricocheted to Hollywood, where filmmaker Paul Schrader asked him to design John Travolta's wardrobe for his new film, American Gigolo.
Thus, Einstein introduced his cosmological constant as an ad hoc factor in his equations, in order to conform with observational cosmology of the era which called for a static universe.
One unit, curiously called Chaos to Order, went after e- business from ad agencies as others pursued similar opportunities elsewhere.
Many have spent millions of dollars on hiring digital ad firms and creating content for their Facebook pages in order to stimulate buzz, which advertisers liken to word-of-mouth marketing campaigns.
The features provided by its Hopper DVR are not default features and a viewer has to engage with the system in order to record primetime shows and watch them ad-free.
It's a lesson that other marketers are undoubtedly heeding as they deal with a new world order of blogs, message boards and interactive ad campaigns, which has accelerated the word-of-mouth effect on consumer products.
The measures also give out legal immunity to ad networks and financial institutions that choose, without a court order, to stop placing ads or processing transactions for websites they deem are dedicated to infringing activity.
FORBES: A Useful Primer On The Internet Blackout And Why Wikipedia Is Going To Bat Against SOPA
The episode spotlights the controversial subject of online profiling, whereby Internet ad server companies, such as DoubleClick and Engage, track Web surfers in order to strategically target banner ads and site content, as well as to help sites keep a running count of visitors.
Some media buyers are grumbling about the high ad prices and about some publishers requiring advertisers to buy pages in its magazines in order to be included as an iPad advertiser.
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Like many ad companies, it uses cookies to track information about a person's online activities in order to serve targeted ads.
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