The rollout will give developers an alternative to large mobile ad networks like Google-owned AdMob.
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If all the ad networks and exchanges get behind one protocol, the system will work better.
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The ads can then follow her around the web via integrations with ad networks.
Green says he's spoken with six ad networks that have expressed misgivings over the DoubleClick buyout.
Drawbridge grabs all this anonymized data on people from ad networks, ad exchanges and the like.
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These Facebook ads are five times more effective than other mobile ad networks, Goldberg says.
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Cunningham: Display today and how the ad networks are selling it (is the wrong way).
Campaign data gets pushed through third party intermediaries, ad networks and exchanges, demand side platforms and more.
It utilizes multiple sources of advertising such as direct ads, house ads, ad networks and real-time bidding.
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Compare this to the way ad networks track your identity as you move from one site to another.
In the era of Facebook, Google and ad networks, a million people is a rounding error.
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The new rule blows a huge hole into lots of startups, particularly ad networks like 140proof and OneRiot.
First, third party ad networks are not necessarily looking to preserve the unique user experience Twitter has created.
Google Mobile Ads, Millennial Media and other mobile ad networks will grow faster than the iAd Network.
The additional manpower will help Mojiva compete against Google, Apple and other independent mobile ad networks like Millennial Media.
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There is no shortage of sites and ad networks unconnected to Google that are ready to take advertisers' dollars.
The big concern here, of course, is that if the biggest ad networks, especially Google, get into this space.
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He also predicts that ad networks will fret over working with a company that has direct ties to publishers and advertisers.
Third party ad networks may be optimized for near-term monetization at the expense of innovating or creating the best user experience.
As a result, even with fewer feet on the street than many ad networks, we are growing fast due to repeat business.
Mitchell says that DoubleClick has always promised ad networks that their data would not be shared or used to work with advertisers and publishers directly.
Who can guarantee they are not adding the names and info you provide to the ad networks that make their money by spying on you?
The tracking cookies that publishers and ad networks drop onto your computer as you move around the web treat the browser as a surrogate individual.
However, the power Google holds over recipients of its organic search traffic and competing ad networks is much larger than most in the industry are aware.
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The point was to find out to what extent copying can be eradicated purely through the voluntary cooperation of site owners, search engines and ad networks.
In fact, most of the data being shared seems to be going to Facebook, Google Analytics, but there are also some ad networks tapping into it.
But Groupon advertises on ad networks, which may have placed ads on a variety of NBC websites including the Apprentice, Groupon said in a blog post.
Facebook has been the most effective way of driving downloads of the Fab app, compared to other mobile ad networks such as Admob, iAd, and the like.
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Apps will need to develop their own unique identifiers for different users, and ad networks will need to find a new way to build mobile user profiles.
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The sale is also an admission by Microsoft that it has had trouble competing in online display advertising with Google and a raft of ad networks and exchanges.
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