Happily, any brand, ad, media platform, or consumer consumption model can be measured for engagement in this manner.
It seems clear that marketers can't rely only on these ad and media shops if they are going to experiment with newer ways of marketing their products, such as car wraps and buzz-marketing campaigns.
Strategic consulting firm Kantar Media has reported that ad spending in the first half of 2011 was up 3.2 percent, driven by Internet media and cable television ad expenditures.
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The final step is by distributing your content through your social media ad platform of choice.
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"Google is helping to validate the space, " says Jameson Hsu, chief executive of in-game ad network Mochi Media.
This allows it to war-game various ad budgets and media plans--evaluating TV versus print ads, say--for different target audiences.
As ads get more targeted and more measurable, he says, ad agencies and media companies will be held accountable like never before.
Thus, there is an incentive for advertisers to increasingly shift their marketing spend to social networking websites, which could hamper ad pricing for media companies.
"The closure of thelondonpaper... is a sign of the extreme steps ad-funded media companies are having to take to protect their margins in the current environment, " Fitch said.
While most health sites in the past have focused on ad-based media models with an encyclopedia or magazine model, HealthTap does not want to go that route, Gutman says.
No agencies have created ads yet that use the technology, but Nuance says mobile ad companies Millennial Media, Jumptap and Open Mediaworks have agreed to distribute the new ads to app developers.
Each company now competes hard to own the insight metrics around cross-media ad optimization, but they face skilled competitors and little chance of earning the same margins as produced by their currency business.
When I was pitching media ad nauseum back in the day, I was fortunate enough to pitch a few reporters who not only appropriately reamed me when I did it wrong, but they also took the time to tell me how I could have better intrigued them.
This could be just the beginning, says Mr Aspesi: after the election next year a new centre-left government may seek to redraw Italy's media landscape, redirecting ad money away from television and towards newspapers and other media to boost plurality.
In 2006 the auto companies shifted 25% of their newspaper ad budgets to online media.
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The additional manpower will help Mojiva compete against Google, Apple and other independent mobile ad networks like Millennial Media.
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Narayen is an unlikely character to take Adobe into the new-media, ad-fueled future.
And it's ready to remind them, by way of targeted contrast mailers and possible ad campaigns in Christian media outlets.
Email campaigns, events, blogging, tweeting, PR, ebooks, white papers, apps, banner ads, Google Ad Words, social media outreach, search engine optimization.
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The ideas included ad concepts, social media programs and even product ideas.
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Japanese clients have cared far less than western ones about conflicts of interest because they have used ad agencies mainly as media-space securers rather than brand defenders.
So-called "pull-ad" clauses in media contracts are increasingly commonplace, said Lena Petersen from Starcom, a division of Paris-based Publicis Group (nyse: PUB - news - people ).
It will launch ad campaigns in Christian media, send surrogates onto network and cable news, and push back on e-mail rumors that suggest that Obama is not a Christian, organizers said.
Last week, Smart Media Devices, a year-old venture that provides advertisers with scalable and targeted access to high-quality mobile-accessible content, merged with Crisp Media, a pioneering platform for rich-media mobile ad creation.
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Armstrong attributed much of the increase to the higher ad prices and sell-through rates generated by Project Devil, a new ad format the company developed that features larger ad sizes and richer media.
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But the bigger picture that leaped out at me was, if not entirely surprising, more important: Tech companies continue to take more and more ad revenues from the media to which they sent traffic.
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In the first six months of the year, overall ad spending in the U.S. fell 1.6%, compared with the same period a year earlier, according to data released by TNS, a division of Taylor Nelson Sofres that tracks ad spending across 20 media segments.
Tremor Media is an ad network that acts as a middleman between advertisers and publishers.
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Indeed, one Facebook ad services firm, Spruce Media, just laid off 20% of its staff.
Popchips pulled the ad from its social-media channels the next day, and Mr. Belling issued an apology.
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