Once they're tweeted -- be it by a journalist or a rival politician -- they become TV ad, direct mail, and attack e-mail fodder.
With just a single magazine ad, he has already received 500 mail orders.
But the carmaker knows a lot more than any TV ad can provide: their e-mail addresses and zip codes, for starters, which Chrysler forwards to local dealers.
The ads are selected to match the subject matter of the e-mail, with Google's ad-placement software picking up on certain key words.
ECONOMIST: Now they have assumed power, what will consumers do with it?
Most are still spending the majority of their ad dollars the old-fashioned way, on direct mail and print and online directories.
These banner ad companies typically "hide" the recipient's e-mail address in the Web address of the graphic, so that their servers can later match the cookie to the recipient's e-mail address, Smith said.
Mr Burmaster, believes any Microsoft-Yahoo ad network could run across all of the companies' platforms such as mail and social networks.
The drama behind "Reply All, " a snippet from a spot that shows what happens when a worker hits the wrong e-mail button, and a creepy, soul-searching "Carma" ad (hint: don't run over the beavers), will finally be revealed this Sunday.
McCain's campaign released an e-mail he sent North Carolina GOP Chairwoman Linda Daves that asked her not to run the ad.
BlueTie's ads, called "featuretisements, " match an event someone types into his calendar or e-mail (such as a trip to Chicago) with, say, a possibly useful ad detailing flights that day.
It will launch ad campaigns in Christian media, send surrogates onto network and cable news, and push back on e-mail rumors that suggest that Obama is not a Christian, organizers said.
During a recent monthlong Infiniti promotion Nissan recorded 19 million online ad impressions, including 4.1 million Infiniti searches through Internet portal sites, 1.9 million e-mail come-ons, 1.1 million unique visitors to its Web site, 5, 500 Internet leads to dealers and 681 requests for preapproved financing.
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