Ad impression volume was up46%, while average price per ad was down 4%, partly driven by lower prices in developing markets.

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With this accreditation, customers can be assured that Adobe's methods for generating ad impression statistics are in accordance with industry-established guidelines published by the MRC.

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Adobe Auditude has received the Media Rating Council's (MRC) accreditation of the Digital Video Ad Impression Statistics for ads delivered by its ad management and monetization platform.

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Compare that with a television ad, which has to create such an impression that you remember it days later when you are shopping.

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During the press conference, the impression I received from the joint comments of both AD Smith and Coach Tressel was that Coach Tressel chose not to share information received in April 2010 because he was protecting his players.

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Even if you look at a Facebook ad for Wal-Mart or Samsung several on your phone, it will still count as one paid impression.

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