We call these ad-hoc contests games, and one of the ways games get turned into sports is standardization.
No one buys games because an ad told them the reviewer was great.
Some sites, such sas Kongregate, rely on developers to contribute online games and share online ad revenues with game developers.
He was doing well to get those players onto the pitch, ad they still have another four games to play.
"Bowl games, they usually have an ad about the two schools, " he said.
Additionally, increased ad revenue from National Football League (NFL) games and other entertainment related programming helped.
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Between stories the audience splits into small teams for absurdist language games with obscure rules where cheating, ad libbing and quarrelling are actively encouraged.
This year, it is keeping overall ad spending flat but boosting its budget for the Vancouver Games by 50% from what it spent on Beijing's.
De Halleux, whose company has been involved with AdSense for Games since its early stages, says Google's platform appealed to Playfish because social games scale quickly and Google has a large ad sales team.
So in October, Facebook rolled out a new ad program so developers could pay the social network to promote mobile installations of their games.
Ad revenue at the networks increased 3 percent because of better rates, more NBA games shown on Time Warner channels and increased viewership at CNN during the presidential election season.
Numerous versions of the ad all pointed to letsdothis.com, where people could compete in a series of small games to earn badges and prizes, including a Sonic giveaway.
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Although the ad has already run for a month and a half, with the Packers currently undefeated through nine games and Aaron Rodgers a strong candidate for MVP, State Farm might get more mileage yet out of the ad.
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They do everything in it, from deeply sharing their lives with friends and family (who may live in different cities or countries), to shopping and paying bills, communicating at work, meeting people after work, finding places to get a decent burrito, competing at sports and games, accessing health care, learning new things, or taking care of children and aging parents, ad infinitum.
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