His allies, who are calling their ad hoc organization Friends of Grameen, include former Irish President Mary Robinson and former World Bank President James Wolfensohn.
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These friends run the numerous ad hoc committees that constitute an informal city government.
And once you do, like it or not, you become potential fodder for an ad that will appear to your friends.
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Roughly akin to a Facebook "like" button, it would let people tell friends that they found an ad useful.
At one point, we were watching TV with our friends and we counted a Romney ad, an Obama ad, a Question 7 (a bill in Maryland), then Romney again and then Obama again.
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Being in the ad biz, I have a lot of creative friends on Facebook.
Zuckerberg has apologized for the company's Beacon ad program, which lets users track their Facebook friends' activities on other sites.
Facebook allows us to keep up with all our friends at once and allows us not to repeat the same information ad nauseum.
Without the novelty of a CEO getting drowned out by his own product (with an in-joke to boot), this ad simply showed someone blowing off her real-world relatives for her more exciting friends doing more exciting things.
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And as in the previous ad, the updates come to life as a ballerina performs on the dinner table and friends have a snowball fight while the boring relatives go on, you know, talking and listening to each other.
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One final requirement: The ad had to be fun, engaging people to want to watch it again or pass it along to friends, Armato said.
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Posts as ads may sound scary, but in a world where we're constantly being bombarded with advertisements, there's something almost comforting in knowing that your friends are slowly becoming a more powerful tool for advertising than many of those million-dollar ad agencies pushing Budweiser or insurance policies at you.
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