That name, for the record, is 2000 AD.

FORBES: '2000 AD' Comic Book Is Snubbed in Latest 'Dredd 3D' Trailer

The McCain campaign is running an ad about attacking Barack Obama's education record, saying that he was for comprehensive sex education for kindergartners.

NPR: Grading Palin's TV Appearance

But with record audiences each year and television growing more fragmented, the ad industry is bracing for that price tag to keep going up.

FORBES: Even With Record Prices, Expect A $10 Million Super Bowl Ad Soon

Given the record audiences for each of the last three championships, CBS is likely to charge even more per ad spot when it hosts the Super Bowl next year.

FORBES: Super Bowl Is No Longer A Bargain For Advertisers