That said, AOL beat Wall Street forecasts for its total revenue and grew display ad revenue, the focus of its strategy, by 15% in its third consecutive quarter of growth.
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The Internet is much more effective at testing offers and ad creative than a contrived focus group.
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If you wanted to test a campaign ad, you held a focus group.
Expenses may grow at a faster rate than revenues this year because of investment, he says, because the company needs to focus not only on ad development but new user services.
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That lets IHOP focus on collecting royalties and ad fees and on selling food.
Under Mr. Page, Google is expected to focus on its graphical online-ad initiatives, video site YouTube and its Android mobile device software, people familiar with the matter said.
To boost returns, Park says, he'll focus on core brands, boost ad spending, pare the number of wine-stock-keeping units and reduce the low-margin private-brand business for European chain stores.
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To predict reactions of a broader public, 31 subjects interested in quitting smoking were recruited for a focus group to evaluate samples from three antismoking ad campaigns: A (a humorous effort that empathized about the difficulty of the task), B (more serious but also empathetic), and C (lighthearted).
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Facebook didn't even introduce its ad platform until 2007 -- because the company wanted to focus on adding users as quickly as possible.
Hershey will also be spending more on ad and promotional spending in key international markets, with a focus on China, Mexico, Canada, and Brazil.
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But in the focus groups, viewers did not have the option of skipping the ad the way they do in real life.
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For the Focus, the company crafted what it said was its first truly global ad campaign.
It can see who came on the site between 7 a.m. and noon, analyze their click patterns to see what they looked for, focus on those who were looking at casual dresses and then run an ad campaign targeting them with just those items and track the results.
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Durham, NC (February 12, 2013) - The McKinney Ten Percent, the ad agency's incubator that encourages all employees to devote 10% of their time to focus on new applications of creativity and technology unrelated to current client business, has found a way to breathe new life into both beer tasting and arcade gaming.
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The ad executives want to raise awareness of Ogilvy Noor, a consulting practice the agency launched in May to focus on Islamic branding.
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The video on demand business is something they should stay away from and instead focus on everything they are good at, since they have an application platform and a burgeoning ad sales business, they could utilize this by offering cable operators and telcos a piece of the pie against a well defined TV interface with social interaction.
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