Others, like longtime ad executive and Engine USA CEO Martin Puris believe that the jingle's time has come and gone.
Not surprisingly, the first story will be about Mayor Bing and will appear in one of the Fortune Group's magazines, says the ad executive.
Back home, they were an English teacher and ad executive respectively, but a passion for fine food led them to jack it all in and head to France.
Tor Myhren, an ad executive credited with many successful campaigns including the ETrade talking baby, says he uses "massive creative stimulus followed by total solitary confinement" to start ideas flowing.
One ad executive expressed skepticism about Mr. Ergen's suggestions.
Atlanta ad executive John Stapleton had been trying for three weeks to come up with advertising ideas for a client, the Costa Rica Tourism Board, to encourage people to visit the Central American nation.
Who hasn't been ambitious and in search of a mentor like Wall Street's young stockbroker Bud Fox, or frustrated in a dead-end job like American Beauty's suburban ad executive Lester Burnham, or scared of being fired like the desperate real estate salesmen in Glengarry Glen Ross?
Time Inc. named a digital ad firm executive Laura Lang, with no prior experience in the magazine industry, as the new CEO in December 2011.
"The commercial is an utterly offensive, childishly obvious attempt to resuscitate a badly battered reputation for purely commercial purposes with what I'm sure somebody imagines to be one 'bold stroke, '" says Martin Puris, a longtime ad agency executive who is now CEO of Engine USA, an integrated communications company in New York.
While most agency CEOs climbed through the account management path in ad agencies to the corner office, Brien is a former media agency executive, more familiar with buying ad time than creating ads.
The reason is actually pretty basic, says Jared Belsky, executive VP at digital ad agency 360i.
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"This is a terrific partnership, bringing together two powerful brands with a common goal to serve the viewer, " Kathleen Kayse, OWN's executive vice president of ad sales, said in a prepared statement.
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Many company watchers thought the job would go to Ross Levinsohn, a media industry executive with sales and ad experience who has served as interim chief since Scott Thompson was ousted in May after inaccuracies in his resume came to light.
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"Google is helping to validate the space, " says Jameson Hsu, chief executive of in-game ad network Mochi Media.
That meant that every few months, ad agencies had to teach a new Yahoo executive about their accounts.
Eli Pariser, its executive director, says membership has increased since the ad appeared.
He writes about the kidnappers of a business executive in Bolivia who directed him to place an ad for a lost brown female Doberman.
Then again, online marketers familiar with the AdWords platform are also accustomed to a greater level of ad targeting than radio can offer, notes Rick Corteville, executive director of media for Omnicom Group subsidiary Organic in San Francisco.
Then again, online marketers familiar with the AdWords platform are also accustomed to a greater level of ad targeting than radio can offer, notes Rick Corteville, executive director of media for Omnicom Group (nyse: OMC - news - people ) subsidiary Organic in San Francisco.
Last year, a scorned mistress bought ad space in Times Square to shame her married ex, an executive at Oracle.
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Chief Executive TerrySemelTerry Semel and crew were simply trying to get TV ad buyers to think about shifting more of their ad budgets to the Net.
Chief Executive Terry Semel and crew were simply trying to get TV ad buyers to think about shifting more of their ad budgets to the Net.
The yellow cabs get Hallier, chief executive of Show Media, all fired up because his outdoor ad company sells backlit ad displays on top of 3, 000 New York cabs--25% of all those on the street.
The show's executive producer had previously acknowledged that the segment was scripted, rather than ad libbed by presenters, and had been through the BBC's compliance system.
Long before competitors caught on, Wren started putting Omnicom into less glamorous operations--direct-mail marketing, public relations, even, most recently, a company that provides crisis management and executive-protection services--to provide revenue during the inevitable dips in the ad business.
The FTC alleges that this study did not produce the results claimed in the ad, that Skechers failed to disclose that Dr. Gautreau is married to a Skechers marketing executive, and that Skechers paid Dr. Gautreau to conduct the study.
Jeri Bonavia, executive director of Wisconsin Anti-Violence Effort, said Clarke took a dangerous position with his ad.
But nothing seems to be working for the chief executive of Information Resources, which pioneered collecting data from checkout scanners to measure the effectiveness of ad campaigns.
For Titan, making its inventory available through an exchange allows it to reach ad buyers who control digital budgets in addition to buyers confined to outdoor, said Dave Etherington, Titan's executive vice president of marketing.
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