Disruption in the ad markets, from programmatic buying to native advertising, requires equally disruptive content models.

FORBES: Inside Forbes: Where's the News Business Headed in 2013? Follow the Price of Pixels

Perhaps equally advantageous for BlackBerry is that Apple has seen both its ad awareness and purchase intent numbers for the iPhone drop during the same period.

FORBES: BlackBerry Gaining Back Ground on Ad Awareness while iPhone Purchase Intent Slips