These stats were used by manufacturer Electronic Arts recently at the Ad Age Digital conference, to point out that in terms of reach, gaming is far bigger than any other media.
Based on current sales, the first half of this year will bring a rise in digital ad sales of about 30% says Chuck Cordray, senior vice president and general manager of Hearst Magazines Digital Media.
And by 2016, digital ad spending will pass a quarter of all ad dollars.
The reason is actually pretty basic, says Jared Belsky, executive VP at digital ad agency 360i.
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However, if the ads are sold through a digital ad network, as is common, the network would take a cut.
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Jivox, a small digital ad company in San Mateo, Ca. creates ads that, when clicked, download coupons and give store information.
Mark Howard, SVP of digital ad products, says BrandVoice partners who also buy traditional advertising across our site now account for 10% of our revenues.
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Also, a new study from Facebook ad firm TBG Digital shows that mobile newsfeed ads elicit far more clicks than more conventional ads.
But these inventory grabs, when infused with targeting technology, according to digital ad companies such as Turn and AudienceScience, are more efficient uses of marketing budgets.
Time Inc. named a digital ad firm executive Laura Lang, with no prior experience in the magazine industry, as the new CEO in December 2011.
If the campaigns are going to turn their millions of Facebook and Twitter followers (and countless more digital ad viewers) into votes, the time is now.
In March 2012, a survey of 40 papers found that they were losing print advertising revenue at seven times the rate they were gaining digital ad dollar.
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Many have spent millions of dollars on hiring digital ad firms and creating content for their Facebook pages in order to stimulate buzz, which advertisers liken to word-of-mouth marketing campaigns.
Simply put, there are few other digital ad channels that not only can so effectively reach a local community and also wear well when translated into the mobile and social formats.
The country's digital advertising market is growing from a small base, and Brazilian marketers spend only 10.6% of their ad budgets on digital ads, compared with 19.8% world-wide, according to eMarketer.
Print advertising in the third quarter is forecasted to fall 9.25%, compared with digital ad revenues which will grow 14%. (Read Google Taking Over 40% Of Total U.S. Online Ad Spend).
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Brandon Evans of the social marketing agency Mr. Youth in New York City and Michael Lebowitz of Big Spaceship, a digital ad shop in Brooklyn--were asked to take into account the success of the campaigns as well as the quality of the execution and creativity of each one.
Moreover, publishers are eager to grab some of the ad dollars shifting to digital marketing.
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Adobe Auditude has received the Media Rating Council's (MRC) accreditation of the Digital Video Ad Impression Statistics for ads delivered by its ad management and monetization platform.
In addition, networks want to attract more digital-ad dollars.
For Titan, making its inventory available through an exchange allows it to reach ad buyers who control digital budgets in addition to buyers confined to outdoor, said Dave Etherington, Titan's executive vice president of marketing.
With 10 shows in 7 countries, their speakers, workshops, and exhibits, make Ad Tech is a hub for digital marketers worldwide.
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As users of a new digital platform mature, ad cynicism grows proportionally.
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Traditional advertising agencies are quickly catching up to and, in some cases, outpacing specialty ad shops when it comes to digital and direct marketing capabilities.
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Which was this: Many traditional ad agencies were getting increasingly good at digital.
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Those companies either sell ads directly to advertisers or work with more than 200 third-party digital advertising companies that broker ad space.
Newspaper circulations have been sliding for decades, starting well before digital media started siphoning off ad dollars and forcing widespread newsroom cutbacks that, inevitably, resulted in a poorer editorial product.
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Former strategy consultant by day and social entrepreneur by night, Anneke Jong is the Director of Digital Media at Bre.ad and a student at the Stanford Graduate School of Business.
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