Nearly-bankrupt companies rely on ad agencies and design shops for that.

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Mr. Timberlake worked with Factory Design Labs, a Denver ad agency that began creating the new pitch in April 2011.

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And, according to the book, those are considerable: He can dash off ad copy better than Madison Avenue professionals, design a Virginia home in the style of Monticello and Mount Vernon, command a television presence superior to Bill Clinton's and recall whole conversations almost verbatim years later.

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Using Digital Publishing Suite in combination with Adobe InDesign CS6 allows traditional media publishers, corporate organizations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetize and optimize a new class of innovative digital magazines, newspapers, ads and corporate publications on leading tablet devices.

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These firms advise companies how to design their sites to rank higher in search results or to bid more wisely on ad keywords or craft ad copy that will get clicked on more often.

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