The second version should have keywords from the ad or job description.

FORBES: How to Get a Job Interview

The job description on the ad said Valve was "frustrated" by the lack of innovation in computer hardware and wanted to change that state of affairs.

BBC: Game maker Valve Software recruits hardware experts

And (speaking of real estate) which sort of ad is more likely to sell a house nowadays: the newspaper's truncated description with a single, low-resolution thumbnail, or a virtual tour with live mapping services and geographical and geopolitical information with feature comparisons to other properties available?

CNN: Why dirty up my hands with newsprint?