In order to accurately calculate "ad-conversion" rates (ad-speak for landing customers), retailers are increasingly relying on companies that use "cookie"-based marketing programs to track the routes consumers take to an eventual purchase.
But the penthouse was something of a detour in the conversion of much of the hotel by El-Ad Properties into 181 condominiums, a conversion during which El-Ad frequently evoked Eloise, the girl who lived at the plaza in books and film, to market its development.
This is how syndicated commerce extends performance-based advertising by going the last mile and linking ad dollars at the top of the funnel to revenue conversion.
Behavioral studies show that when an individual seeks information about something and is able to act upon it, the conversion of that intent will be 70 percent more efficient than a classical push ad.