Ad blocking is highest in Europe, where Austria is tops with a 22.5% ad blocking rate.

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AdBlock Plus has been dumped from the Google Play store, as has at least one other ad blocking app.

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Firefox's new features include automatic updates (users previously had to complete an installation for each update) and extra pop-up ad blocking.

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In May of this year, ClarityRay reported that the overall rate of ad blocking by users was 9.26% in the U.S. and Europe.

WSJ: The Customer as a God: The Future of Shopping

Ad blockers are also the most popular software extensions for leading browsers such as Chrome and Firefox, which at 17.81% has the top ad blocking rate.

WSJ: The Customer as a God: The Future of Shopping

As we discover more and more ways to filter out advertisements from DVRing around commercials to employing ad blocking add-ons in our Web browsers, companies are trying to find new ways to break through.

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For some sites, ad blocking reached 50%.

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You may have some ad-blocking software, such as Adblock Plus, installed on your browser.

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One other reason why more and more people reach for the ad-blocking software has to do less with how the ads look and more with where the ads appear.

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