These resources make it easy for developers to generate ad based revenue by both simplifying the process for including ads in an app and creating a network to bid on mobile inventory at the exact moment when an impression is served.
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But it wasn't until he got out of his Atlanta office, traveled to the Costa Rican rain forest (at the Tourism Board's invitation) and relaxed on his patio at a resort that he got the idea of making an ad based on something other than words.
It is absurd to think we only have two ad salespeople based on that.
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As suggested above, ad-based internet businesses like Facebook are driven by the number of dollars per page view.
's (nyse: NWS - news - people ) MySpace and Facebook operate on this same ad-based principle.
Unlike Windows Live Messenger, Skype is a freemium model (and not ad-based), which in addition to simply consolidating the services is likely part of this strategy for Microsoft.
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An ad-based revenue sharing coupled with a minimum licensing fee?
's MySpace and Facebook operate on this same ad-based principle.
While most health sites in the past have focused on ad-based media models with an encyclopedia or magazine model, HealthTap does not want to go that route, Gutman says.
For example, you may be able to customize your ad unit based on your audience, ensure that your ads are only shown to people who have not installed your app on iOS or Android devices, and allow people to start installing your app without leaving Facebook.
Twitter also dropped the minimum bid for its auction-based ad system from 50 cents to a penny.
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Investors will thus need to ponder whether its mainly computer-based ad business justifies such a lofty valuation.
Salgado's Phoenix-based ad shop, Knoodle, bills Schwartz for 30 hours a week to maintain his Twitter and Facebook pages.
Cunningham: Tumblr will have an activity-based ad product, same with Foursquare and Twitter.
Brad Adgate, research director at Horizon Media, a New York-based ad buying agency agrees: "The show has to be good, " he says.
Duke Nukem 3D is currently being promoted through Tapjoy's performance-based ad network to improve discovery of the game and increase new user acquisition.
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Especially telling, Ford would not likely run an ad that, based on typically immense research and testing, would ever reach unacceptably divisive levels.
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The character, the brainchild of Tor Myhren, former chief creative officer and now president of New York-based ad agency Grey, will make his fourth Super Bowl appearance Feb. 6.
The campaign, the company's first purely image-based ad push in several years, features national television spots and a website in which customers, store employees and truckers share their warm feelings for the discount retailer.
Paul Orefice, a partner and creative director at The Watsons LLC, a New York-based ad agency, says he recently told a candidate for a production-manager position that if hired, he'd be working among an all-gay staff.
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Today, All Things Digital reporter Peter Kafka says the search giant is announcing the acquisition of Invite Media, a New York-based ad technology company (known also as a demand-side platform) that helps marketers buy and deliver, in real-time, advertising to audiences they want to target.
Last summer, Boston-based Where, which runs a mobile ad network and location-based recommendation service, opened a development center in Croatia to supplement its 18-person U.S. mobile engineering staff.
Not only will this let them know the ad is marketed to them based on browser behavior, but it'll let them opt out of that specific ad network.
The ad, which was based on more than 6, 000 tweets from fans, shows adventures during a fictional road trip.
Hong Kong-based Asiacontent.com has a deal with U.S.-based online ad group DoubleClick to roll out the brand across the region.
For an apples-to-apples comparison of network programs of differing lengths, the series are ranked based on ad revenue per average 30 minutes.
Auction-based platforms allow ad agencies and marketers to place advertising in real-time, when it appears most relevant to consumers.
After doing some comprehensive research on the competitive landscape for its client Avis, Madison Avenue agency DDB (Doyle Dane Bernbach) came to the conclusion that Hertz was far and away No. 1 in the field, and that it would be impossible for Avis to capture the leading position based on an ad campaign alone.
With this turnabout, many designers began converting Flash-based websites (especially ad-supported ones) to HTML5.
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