Hurley's ties to the Blue Devils played a factor with White, whose father, Kevin White, is the AD at Duke.
"It's not just print and TV and radio, " said Brenda White, a senior vice president in charge of publishing industry ad spending at Starcom USA, a subsidiary of ad agency giant Publicis Groupe, whose clients include Facebook Inc. and Google Inc.
They include a small ad tab at the bottom of pages and full-page interstitials.
"It gooses the ad revenues at MySpace, but it won't push it through the roof, " said Forrester Research Analyst James McQuivey.
Japan to help them monetize unsold ad inventory at a better rate.
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Rising fees from cable and satellite companies and higher ad revenue at the TV networks offset revenue declines at the movie studio and magazine businesses.
This is how syndicated commerce extends performance-based advertising by going the last mile and linking ad dollars at the top of the funnel to revenue conversion.
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The business helped advertisers efficiently buy ad impressions at-scale across the long-tail of the web and its oceans filled with trillions of seemingly undifferentiated ad banners.
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When the software program is used to locate a nearby restaurant or store, a small ad appears at the bottom of the screen for another establishment.
In the early days of his career, he assisted established photographer Trevor Key before setting out on his own, shooting his first ad campaign at age 27 for Gucci.
Ad revenue at the networks increased 3 percent because of better rates, more NBA games shown on Time Warner channels and increased viewership at CNN during the presidential election season.
Throughout my ad sales career, there was one inescapable constant: I sold 75% of my ad inventory at or near the published rates, and the remaining 25% at a sizable discount.
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But if you talk to ad reps at these major newspapers, they're saying look, we get to set the rates and this could bring in some new advertisers, and by the way, we need the revenue.
The National Republican Campaign Committee, which is responsible for electing Republicans to the House of Representatives, is also running an ad aimed at Democrats who have been wavering about whether to vote for the bill that the Senate passed in December.
Former strategy consultant by day and social entrepreneur by night, Anneke Jong is the Director of Digital Media at Bre.ad and a student at the Stanford Graduate School of Business.
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Former strategy consultant by day and social entrepreneur by night, Anneke Jong is the Director of Digital Media at Bre.ad, a student at the Stanford Graduate School of Business, and a contributing writer to The Daily Muse.
Are professional sports a good place to put your ad dollars, at least during winter?
They were as useless as the person who threw away your ad without looking at it.
That reticence has depressed ad prices for at least the past year.
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Raising the question: do the ads that win the USA Today Super Bowl Ad Meter win at advertising award shows?
Despite an extended down cycle, significant ad spend growth at the end of the quarter led to quarter over quarter growth.
As such, the fact that the ad is running at all confirms how a comfortable majority of American consumers now think.
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Forbes interviewed a panel of judges, from creative directors at ad agencies to marketing professors to former chief marketing officers, for their top picks.
How fast can it grow if Google adds its skills at ad sales, email (gmail) use, user database analytics, networking connections and technology wizardry?
Boston-based Fidelity's ad, directed at federal employees in Washington, refers to converting "your old TSP" to a Fidelity IRA. In a letter to Sen.
Georgian Byzantine Manuscripts (Georgia) , consisting of 1, 000 works, some dating to the 5th century AD, kept at the National Center of Manuscripts in Tbilisi.
Liz Vanzura, a former Cadillac global marketing director who now heads up marketing at ad agency MMB Advertising in Boston, names Chevrolet's ads her top pick.
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