One challenge ahead is for ad agencies to learn how mobile location-based messaging works best.
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Ad agencies or clients commonly ask to know what copy they have created is the best.
That leaves marketers and ad agencies struggling to cobble them together to get campaigns done.
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The Pitch on AMC features two ad agencies fighting for the same piece of business.
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Ad agencies have always lifted up every inch of the kimono, providing multiple examples of spec work.
Cool-chasing ad agencies in search of bright shiny objects and freebies for clients added to the frenzy.
The ad agencies had big staffs with which the magazine guys worked to develop plans and marketing gimmicks.
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You have marketerss and their ad agencies on the left, publishers and their sales agents on the right.
Nevertheless, many of the largest ad agencies are still heavily male dominated at the C-suite level, Bryant says.
They may need plenty of reassurance, given that transition looms at a few of Wren's largest ad agencies.
In the case of big multinational ad agencies, with offices everywhere around the globe, the waste is obvious.
It also has upgraded its DoubleClick Studio, which helps ad agencies create video and other rich-media ads.
That meant that every few months, ad agencies had to teach a new Yahoo executive about their accounts.
Ad Agencies should care about what happened in Hollywood over 60 years ago.
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Their indecision is worth hundreds of millions of dollars to ad agencies, television broadcasters, campaign field workers and analysts.
All of the leading 4A ad agencies base their APAC headquarters in Singapore.
Still, however, bigger ad agencies are fast scoring accolades that were formerly the domain of their smaller, expertise-centered competitors.
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Auction-based platforms allow ad agencies and marketers to place advertising in real-time, when it appears most relevant to consumers.
Which was this: Many traditional ad agencies were getting increasingly good at digital.
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It may even spur some DSPs to cozy up closer to ad agencies.
Ad agencies, themselves stuck in a world of full page ads, 30-second spots and banners, need to get creative.
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The days of ad agencies being synonymous with nonsensical promotional gimmicks with opaque assurances of positive ROI are thankfully numbered.
The shift, in an industry where marketers usually make ad agencies audition for months for big advertising accounts, was shocking.
One unit, curiously called Chaos to Order, went after e- business from ad agencies as others pursued similar opportunities elsewhere.
They said they expect the growth to come primarily from the "business-services" sector, which includes law firms and ad agencies.
Ms. Mayer earlier this month met with major U.S. ad agencies to speak about her priorities for improving the company.
Twenty years later big ad agencies were tapping psychologists such as Ernest Dichter, founder of the Institute for Motivational Research.
The mere fact that clients are having ad agencies pitch against PR agencies shows how murky the communications field has become.
So based on these insights, marketers and ad agencies need to understand some best practices when it comes to targeting moms.
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The whole gamut and in all different industries ranging from ad agencies to movie studios to tech startups to traditional software companies.
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