Samsung Mobile's 2-minute ad with "Knocked Up" actors Paul Rudd and Seth Rogen, directed by Jon Favreau ("Iron Man").

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Advertisers agreed to retain the existing system for network TV - which rewards actors each time their ad is shown - but insisted on an increased flat-rate pay structure for cable and the internet.

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The advertisers however want to scrap the "pay-per-play" system altogether and instead pay actors a flat rate for all their ad work.

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