Dredd has been an asexual character since his introduction in the second issue of 2000 AD (1977).

FORBES: Is 2000 AD's Judge Dredd Gay?

The Super Bowl was a favorite platform: Who can forget the 2000 ad in which a man is wheeled into an emergency room?

FORBES: No More Monkeying Around

That name, for the record, is 2000 AD.

FORBES: '2000 AD' Comic Book Is Snubbed in Latest 'Dredd 3D' Trailer

It is hard not to feel nostalgic for the days when Computer.com (a website for novice users of technology) was able to spend 60% of its seed funding on a 90-second ad during the 2000 Superbowl.

ECONOMIST: Michael Lewis

Instead of subverting our ideas about 2000 AD most well-known protagonist, this Prog seems to solidify what we already know: In a world where slabwalkers of any gender can be rented for temporary affection, Dredd ignores it all in favor of his true love, the law.

FORBES: Is 2000 AD's Judge Dredd Gay?

But not everyone is optimistic about the tight coupling of Windows 2000's AD with other forthcoming Microsoft products.

CNN: Technology - Win2000 laps business apps

E-Trade placed its first Super Bowl spot in 2000, the bubble year for Web 1.0 ad invasions.

ENGADGET: Editorial: BlackBerry slumps into history of Super Bowl tech ads

And back home, Gates gets the word to the Microsoft ad department to stop all of its corporate advertising online for the remainder of 2000.

FORBES: Microsoft's War Of Attrition

There were just 264 ad pages to 906 pages of editorial in the magazine's six issues in 2000.

FORBES: Southern Discomfort

Most importantly, in 2000, Google AdWords was launched, and as revenue grew it became clear that Google was fundamentally an ad company, and that search was just the content vehicle that drew in traffic.

ENGADGET: Editorial: FTC and Google -- why the right decision feels so wrong to so many people