This allows it to war-game various ad budgets and media plans--evaluating TV versus print ads, say--for different target audiences.

FORBES: Ad Vantage

The two parties and their candidates are waging their ad war across a battlefield of about 17 states--a field that has essentially left out major media markets such as Los Angeles and New York.

CNN: latimes.com: Studies find political ad spending spree

The Center's non-partisan ad campaign is meant to ensure that voters are fully informed about both the nature of this war and what it will take to defeat this enemy, and that they will vote accordingly - as the ad says, as if their lives depend on it, because indeed they do.

CENTERFORSECURITYPOLICY: 'No place to run'