Nissan then needed to figure out when consumers are most swayed by an ad--and what type of pitch is ideal.

FORBES: Magazine Article

The outdoor ad business doesn't offer the same type of audience-targeting capabilities as online display.

WSJ: Auction System Helps Place Digital Outdoor Ads

It's the distiller's first change in 40 years of running staid black-and-white ads in the U.S. One ad in tall, slender type on deliberately weathered paper declares the Old No. 7 brand to be the same since the Sixties -- the 1860s.

FORBES: Gutenberg revisited