Another media buyer said ABC's GMA stole some ad dollars from "Today" during this year's just-completed "upfront" ad-sales process because GMA's ratings are up significantly this year and its ad rates are less expensive than the "Today" show.
The ads are selected to match the subject matter of the e-mail, with Google's ad-placement software picking up on certain key words.
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Analysts said MySpace's ad-matching platform is an industry first, but it's too early to say how successful it will be.
The Post's recruitment-ad volume plunged 32% last year while the Tribune's help-wanted revenue fell 25%.
In the three months that followed last year's ad--one of which featured a computerized heart jumping out a woman's body and holding up a sign that says "I Quit"--CareerBuilder says that it saw a 68% increase in job applications and a 10% increase in online traffic.
Small and mid-sized advertisers are the ones that propelled Google's search-ad growth during the last decade and they are also boosting Facebook's growth.
Anheuser-Busch's Super Bowl ad scramble started in earnest in early December when three Chicago agencies--Omnicom's DDB Worldwide, the Leap Partnership and Fusion IdeaLab--pitched final storyboards.
The story raised questions among some investors about the prospects for Facebook's ad-revenue model.
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Campaigns will be executed via pre-roll ad units across AOL On's premium, brand-safe content.
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Striking a less controversial note, Best Buy's 30-second ad in the first quarter starred Amy Poehler, of NBC's "Parks and Recreation, " asking a Best Buy employee endless questions about electronics.
Ad Hop's commercial-skipping powers only kick in at 1 a.m. the day after the original program airs.
NYT's ad click-through system and OpinionLabs' surveys were both also targeted, and if the suits are successful, Lodsys would be responsible for all legal expenses, and wouldn't be allowed to collect on its patents in the future.
ENGADGET: New York Times, OpinionLab sue Lodsys seeking declaratory judgement
While the two operate on different terms--in addition to cable's dual revenue streams (advertising dollars and subscription fees) as opposed to broadcast's singular ad-supported model, cable has far fewer programming hours to fill and less fare to promote--broadcasters would be wise to consider four of cable's best practices.
For Intel (nasdaq: INTC - news - people ), which has for years marched relentlessly down the performance road--constantly boosting the performance of its chips by boosting raw clock speeds and then letting the marketing department brag about it ad nauseum--it's a significant switch in strategy.
That's right, just listen to this Web-only ad put out by Ron Kind's Republican opponent, Paul Nelson.
Hong Kong-based Asiacontent.com has a deal with U.S.-based online ad group DoubleClick to roll out the brand across the region.
The beauty of cookies is that they can estimate which ad may have prompted a customer's purchase--even if the customer never clicked on that ad.
The local ad inventory is sold by a station's in-house sales staff, which hustles to sell ad spots to car dealerships, supermarkets, banks, furniture retailers and other local businesses.
That's why Asia's TV ad money -- something like 99% of it -- still goes to local stations.
The Commission started the legal action following trials of the Phorm ad-serving system on BT's network in 2006 and 2007.
Such a gain would theoretically help boost Google's search-ad business, though a company spokesman declined to comment on the matter.
Music fans using Windows 8 devices in more than 180 countries can enjoy unlimited ad-supported access to Deezer's 20 million song catalogue at no cost, for up to a year.
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On Sept. 27, 1972, just a year after joining France's oldest ad agency, Levy dashed into the firm's still-smoldering offices after a fire and rescued documents and magnetic tapes that would keep Publicis in business while its splashy Champs-Elyses headquarters was rebuilt.
The company's 60-second ad featured an ending that was voted on by viewers prior to the game.
Salgado's Phoenix-based ad shop, Knoodle, bills Schwartz for 30 hours a week to maintain his Twitter and Facebook pages.
Competitors like Advanced Wireless Group offer free ad-supported access in some U.S. airports.
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Samsung Mobile's 2-minute ad with "Knocked Up" actors Paul Rudd and Seth Rogen, directed by Jon Favreau ("Iron Man").
Lincoln's 90-second ad was inspired by tweets by fans about road trips.
Duke Nukem 3D is currently being promoted through Tapjoy's performance-based ad network to improve discovery of the game and increase new user acquisition.
ENGADGET: Duke Nukem 3D is coming to Android, old rope shares soar Alt
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