Its most memorable ad campaign--"Celebrity in a Suitcase" featured folks like the late House Majority Leader Thomas P. (Tip) O'Neill and game-show hostess Vanna White popping out of luggage in a motel room-was launched more than a decade ago.

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Ryan Schinman, founder and chief executive of Platinum Rye Entertainment, the world's largest broker of celebrity talent, models, recording artists, sports figures and other celebrities for ad campaigns and p.r. events, says the stigma that once kept Hollywood's A-list from promoting goods is all but nonexistent today.

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