An ad already running in the U.K. has set the social-media universe ablaze because it makes it seem as if the rivals are united by fusing together the faces of players from the opposing teams, uttering the same words.

FORBES: Chevy's Marketing 'Super Bowl' Will Be Man U v. Liverpool

One of those comes in the form of a seemingly authentic ad (pictured after the break) that all but confirms that the K-7 (or K7D) will be a 14.6-megapixel DSLR, and will boast a new Prime II imaging engine, along with the increasingly standard HD video recording that we had heard about earlier.

ENGADGET: More Pentax K-7 details, pictures leak out ahead of launch