And whether they make record prices, or whether not a single paddle goes up for any of these starring works, the market will collapse only if we forget what really matters here: not the superlatives, not the ad-speak, not the money, but the art.

FORBES: Will Competition Kill The Art Market?

The company's first ad in the campaign is posted to YouTube -- no new products here, sadly, but it's an encouraging sign to see that one of the world's most prolific ODMs and smartphone manufacturers now thinks that the American market is mature enough to be dealt with directly.

ENGADGET: HTC reveals US marketing push Mobile

And I - we look at it here in Massachusetts, and that's not an attack ad.

NPR: Romney Finds No Place Like Home

In fact, they struck us here as pretty far off-base, and Facebook seems to be rethinking its ad strategy.

FORBES: Connect

The EU has made an ad-hoc alliance with some of the world's poorest nations to push for a strong deal here.

BBC: UN climate talks 'approaching decision time'

It provides good ad targeting to advertisers, consumers often find keyword ads relevant to their interests, and (as I explain here) cost-per-click (CPC) keyword advertising nicely shares the risks of ad performance between advertisers and publishers.

FORBES: With Its Australian Court Victory, Google Moves Closer to Legitimizing Keyword Advertising Globally

So I think what's clear here, again, is that we are -- hold on, we are about to land -- what's clear here, again, is that we're focusing so much on an ad that has not run yet, that is done by an outside group.

WHITEHOUSE: The White House