You may have some ad-blocking software, such as Adblock Plus, installed on your browser.

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One other reason why more and more people reach for the ad-blocking software has to do less with how the ads look and more with where the ads appear.

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Firefox's new features include automatic updates (users previously had to complete an installation for each update) and extra pop-up ad blocking.

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As we discover more and more ways to filter out advertisements from DVRing around commercials to employing ad blocking add-ons in our Web browsers, companies are trying to find new ways to break through.

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