Old-school marketers will seek new ways to reach consumers, from ad-sponsored video-on-demand programming to podcasts.
Working out of his home with five part-time reporters and two part-time ad-sellers, he is almost breaking even.
But again with the making-of-the-ad feature, so we can see how makeup was applied to the Vegas-sunset model.
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While online upstarts such as HotWired struggled to make money--they had to invent the banner ad--print titles flourished.
These sit just above a small Special Offers banner ad -- always be selling, Amazon, coffee is for closers.
Yahoo, embarrassingly, had to delay the debut of Panama, its new-and-improved ad-targeting software.
Nissan then needed to figure out when consumers are most swayed by an ad--and what type of pitch is ideal.
Businesses that once generated profit and jobs--heavy manufacturers, hub-and-spoke airlines, travel agencies, newspapers dependent on classified ad sales--can suddenly tumble.
Cable--both ad-supported and premium--now accounts for more than 55% of television viewership, up from only 10% in the early 1980s.
Network Computing gave the KR1 a try, and found it to be an easy, reliable way to create a quick-and-dirty ad-hoc network.
Gorodyansky says that after years of losing money, he broke even by outsourcing ad-serving, firing his five ad-salesman and replacing them with engineers.
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The Nokia Lumia 822 also comes with Nokia Music - a completely ad-free music streaming application, requiring no registration, no log-in or subscription.
The simian face belongs to Marlon Brando, who was to utter just one line in a Super Bowl ad--"Bud-weis-er, " delivered in a Godfatherish rasp.
In a simple, ingenious way, a company called HitBliss takes this fuzzy ad-for-content model, pulls it apart and makes everything deliberate, transparent and explicit.
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The German chemical giant BASF is working on a toothpaste that will not only resist tooth decay--the familiar ad slogan--but reverse it by rebuilding tooth enamel.
Even though RIM is a technology company that makes products that help foster communication, it is being tight-lipped about its latest ad campaign--and future marketing plans.
Google announced that it would be revamping its YouTube service to place a much greater emphasis on premium paid-for content and less on user-generated, ad-supported free content.
And, just as the early days of computing were born in the garages of Silicon Valley do-it-yourself-ers, data science is likely to develop first in an ad-hoc, hands-on way.
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We'll never know how much influence that ad -- temporarily suspended when Santorum's daughter was hospitalized -- or the even nastier ads that would surely have followed had on Santorum's decision.
Also announced during Tuesday's hour-long presentation to an audience of 500: Another four ad-supported, large-scale projects from DreamWorks Animation, Telepictures and Endemol USA, the reality-giant behind Big Brother and Fear Factor.
In order to accurately calculate "ad-conversion" rates (ad-speak for landing customers), retailers are increasingly relying on companies that use "cookie"-based marketing programs to track the routes consumers take to an eventual purchase.
The shrinkage of the printed book business - particularly in non-fiction - has also led the publisher setting up ad-funded websites Honest John - for car enthusiasts, the Complete University Guide and home-grown veg site Allotments.
BBC: Ebooks: Is digital opening up a new chapter for publishing?
And even though you made the point about cutting the deficit, a lot of people will read about it, hear about this ad -- we're a month away from the election and we're talking about Big Bird.
David Poltrack of CBS said that interviewees often under report TV watching, and that the research by Arbitron that is usually cited -- which conveniently points to more viewing and therefore more ad dollars -- is machine-recorded, and therefore more reliable.
Also announced during Tuesday's hour-long presentation to an audience of 500: Another four ad-supported, large-scale projects from DreamWorks Animation (nyse: DWA - news - people ), Telepictures and Endemol USA, the reality-giant behind Big Brother and Fear Factor.
In the three months that followed last year's ad--one of which featured a computerized heart jumping out a woman's body and holding up a sign that says "I Quit"--CareerBuilder says that it saw a 68% increase in job applications and a 10% increase in online traffic.
For Intel (nasdaq: INTC - news - people ), which has for years marched relentlessly down the performance road--constantly boosting the performance of its chips by boosting raw clock speeds and then letting the marketing department brag about it ad nauseum--it's a significant switch in strategy.
MIAMI, Florida and BARCELONA, Spain - Feb. 27, 2012 - At the IAB Annual Leadership Summit and Mobile World Congress, Adobe Systems Incorporated (Nasdaq: ADBE) today unveiled the industry's first fully integrated video technology platform, code named Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices.
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