Professor Tony Davies, Chairman of Ofcom's Advisory Committee for Wales (ACW) said the findings were "heartening".

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The committee also called on the Arts Council for Wales (ACW) to provide more support to organisations to find other sources of funding.

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Citing his company's "ACW" (American, Chinese and Worldwide) business model, Cheng brought up a few US partners like Qualcomm, TI, Broadcom, Google and Microsoft to emphasize the US' contribution towards his products.

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"We understand that the Arts Council of Wales (ACW) and Powys County Council, as the key funders, are working with the festival's Board of Trustees to try and find a positive way forward for the festival, " she said.

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