So while the women become self- actualized, the men can cut their handicaps in half, and everybody--Steve Case included--is happy.

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"The post includes a sample two-page spread from an unidentified book to show how this important innovation can be actualized, " Portnoy explains.

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To put a psychological bead on this observation: people who love what they do are self-actualized in the best sense of the term.

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Experiential currency increases every time the brand promise is actualized.

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The Ducks have won just one postseason round since winning their only Stanley Cup in 2007, and Anaheim is eager for another lengthy run after the current team finally actualized its considerable talent.

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