In the case of Sodastream, the company had to fork over the price of a Super Bowl ad to make the campaign work, but the real magic had nothing to do with the actualtime on screen.
With this in mind, it seems a good time to take a look at the actual policies and laws at work here as, only then, can individual Americans form a realistic position as to whether or not these policies are unfair to the majority of income-tax paying Americans or necessary and proper policies that benefit the nation as a whole.
The myriad challenges of running a business can overwhelm and detract from the amount of time that an independent worker can spend focusing on actual client deliverables and billable work.