So, your understanding seems to be based on a misreading of the title and assumptions based on that, rather than on reference to the actual content of the article.
The first article shows that the actual rate of inflation less falling or stable housing costs is 4.68% in a recession, when US Treasuries are giving us 2% and bank accounts nil.
In our last article, we noted that while a lot of hype and sensationalism surround Black Friday, the actual start of the holiday shopping season has moved earlier over the past few years.