In May it was cordially welcomed as a full participant in the OECD's highest-profile activity: a convention to outlaw bribery.

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One high-profile activity was the founding of a Muslim school in London.

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The system then tracks factors dynamically and notifies users when the risk profile of an activity or asset slips from green to red, for example.

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But it does track user activity, to make inferences and build a user profile, which is then used by marketers to target ads.

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Most recently, critics, including some federal regulators and U.S. Congress members, objected to a revamped Google privacy policy that pulls user-activity data from the company's multiple products together to create a single user profile.

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