Threatening a suspension of activity that harms revenues and reputation, the thinking goes, is a better way to deter improper conduct.

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Deep-learning software tries to emulate, albeit in a still primitive way, the activity in layers of neurons in the neocortex, the part of the human brain where thinking occurs.

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By June 2004 Semel was thinking harder about mining the 10 terabytes of data per day that Yahoo collects on Internet activity.

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