Long before Activia came Yakult, a bioactive yogurt-like drink from Japan that is now available worldwide.

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Dannon will stop claiming that Activia relieves irregularity and that DanActive helps people avoid catching colds or the flu.

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Dannon, for one, found success in pioneering the probiotic yogurt segment in 2006 with Activia, staking first claim to digestive well-being benefits.

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Dairy is also a very good delivery system for probiotics, so yogurts that have been specially created to deliver probiotics are also good sources (Activia, Dan-Active, Yakult).

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Dannon worked to increase its retail real estate and reinforce its probiotics yogurt primacy by line extending, introducing additional products like smoothies and dessert under the Activia banners.

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For example, the Dannon Company recently agreed to settle charges by the Federal Trade Commission that the company made deceptive and exaggerated claims about the health benefits of its Activia yogurt and DanActive dairy drink.

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