The few hybrids BMW has introduced previously, such as the ActiveHybrid 7 and ActiveHybrid X6, which use an eight-cylinder gasoline engine instead of a six-cylinder, have not sold well.
The ActiveHybrid 3, which is new for 2013, marks the first time the BMW 3 Series is getting a hybrid, and the German automaker does not in any sense allow it to be a slouch.