In order to meet its target of having 25% of active users and more than 12% of global sales from BRIC countries and emerging markets, the company has been aggressively pushing for expansion in these regions.
In a world of active info-seekers successful marketers are building programs that give their target audiences that information when, where and how they need it.
RIM, of Waterloo, Ontario, is a frequent target of patent lawsuits, as the spread of cellphones makes the wireless industry among the most active battlegrounds for intellectual-property disputes.
In reality, the WhatsApp active user base that now likely tops 200 million combined with maintaining a torrid growth clip makes the company a tempting target for a variety of companies ranging from Google to Twitter to Amazon.