Importantly for Apple, there are over 225M active iTunes accounts today positioning Apple to have a significant role in mobile commerce.

FORBES: Implications of Black Friday: Apple, Amazon, Ebay

The most active options on TJX Companies suggest at least one strategist is positioning for fresh all-time highs in the price of the underlying in the near term, while other traders may not be assuming as optimistic a stance on the name.

FORBES: Bullish Options Traders Target Gap, TJX, Electronic Arts

Microsoft's scaled-down OS, Windows CE, is already appearing in cable boxes, and Microsoft is positioning it to create other appliances with attitude -- let's call them active appliances.

CNN: Appliances get smart

Other common names for market timing include opportunistic investing, sector rotation, active asset allocation, top-down allocation, bottom-up allocation, global modeling, algorithmic positioning, defensive investing, and the list goes on.

FORBES: Anything But Market Timing