With around 200 million people in the database (including active workforce and educational institutions reporting data), Hull estimates around 1KB of data per person, per payroll period.

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Its database includes over 700, 000 active members, which increases by more than 3, 000 every day.

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In order to conduct the sort of statistical analysis Silver faults Noonan's column for lacking, you'd need a representative database of persons who are politically active and a method of coding their political activity by ideology and intensity.

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The data goes into a master CRM database, where we put it to active and regular use.

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They founded gdgt as a product-focused site in 2008 and, over the ensuing years, transformed it into a comprehensive database of the world's gadgetry, all that backed by an active community of people brought together by an innate love for the hottest in tech.

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