In a word, relevance, or building relevance for your brand in the context of an active query.

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EasilyDo is the first context aware pro-active assistant mobile app.

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VHAs that integrate with electronic health records allow active monitoring of their patient base, and provide context for deeper, richer conversations.

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For context, FarmVille on Facebook has more than 50 million monthly active users (at its peak, more than 80 million).

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The FBI Agents Association -- which advocates for active and former FBI agents -- said the incidents should be considered in the proper context.

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Stocks are like broken-down horse-drawn carriages in this context, the leverage and action of the new markets are significantly more alluring for active traders.

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