When a brand is able to create an active connection between its brand promise and the purpose of the event, magic happens.

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Those packets are bounced back to the sensors from any active connection.

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By calling your U.S. Skype number they can reach you as with any other phone so long as you have an active Internet connection.

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As with anything else on the Internet, an immediate side effect is that online security becomes an issue the moment the connection goes active.

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It's not just the sound source that's on the loose either, as the companion active subwoofer uses a bespoke low-latency 2.4GHz connection (claimed to be 0.01 seconds delay) too -- no more hiding wires around the back.

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