The program not only garnered an active audience of 11 million, but retained that audience's attention for more than 15 minutes on average--that's eons in Internet time.

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The conversation, thanks in part to an active and engaged audience, and wonderfully diverse questions, was invigorating, informative and challenging.

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Interest in the event was high, as shown by a full conference room and active discussion with the audience.

UNESCO: Indigenous Peoples

But at his presentation Friday, Ohanian called on the audience to get active in politics.

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The audience: wealthy, active men age 40 and older.

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With compelling content, a massive audience, and an active set of contributors, this community is key to aligning 50 Cent not just with his own music but with the global Hip Hop population.

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When Zynga started with Zynga Poker, the iOS platform was not strong enough to sustain a large audience of 10 million daily active users.

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While the Foot Locker stores cater to the athletic connoisseur, Lady Foot Locker is for active women, kids foot locker caters to a younger audience, Champs to a high school athlete, Eastbay to elite varsity players and CCS to lifestyle enthusiasts.

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The simple truth these brands have leveraged is that your audience is no longer made up just of passive customers, but active influencers.

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It takes an active commitment to growing and participating in your social media networks in order to build a loyal audience.

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