If history is a guide, the price tag for all this bold action will ultimately outstrip any estimate now being floated.

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Casey Wasserman, head of Wasserman Media Group, has begun quietly signing up top talent in "action sports" (the preferred tag now that "extreme" is so overused) to form a sanctioning body that would demand media fees.

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To test out the theory the group created a virus for a smart tag that used only 127 characters, uploaded it and watched it in action.

BBC: NEWS | Technology | Viruses leap to smart radio tags

There are no big stars (who would potentially jack up the price tag) but the sci-fi flick from producer Michael Bay has plenty of action scenes and special effects.

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